The Content Marketer’s Lucky Break: Unconventional Wisdom for LinkedIn Growth

In the ever-evolving realm of digital marketing, LinkedIn stands out as a powerhouse for professionals seeking to expand their network and businesses aiming to grow their presence. The platform has become an indispensable tool for content marketers who aim to tap into its professional user base. Drawing from unconventional wisdom and leveraging strategic insights can be the key to unlocking growth on LinkedIn for content marketers.

Harnessing Hashtags and Keywords for Discoverability

The use of relevant hashtags and keywords in LinkedIn posts is fundamental to improving their discoverability. Researching and incorporating popular industry-specific hashtags and keywords strategically can significantly enhance the reach of content on the platform. This tactic aligns with the broader trend of search engine optimization (SEO) and ensures that content resonates with the intended audience. The effectiveness of this approach is underscored by the visibility it brings, leading to new connections and potential business growth (Single Grain).

The Power of Visual Content

Visual content has the potential to capture the attention of LinkedIn users quickly. Including eye-catching visuals in posts can make them stand out in a crowded feed, thereby increasing engagement and the likelihood of shares. This strategy aligns with the broader shift towards visual storytelling in content marketing, where images, infographics, and videos play a pivotal role in capturing user interest and conveying complex information succinctly.

Celebrating Milestones for Engagement

Sharing company milestones on LinkedIn can significantly humanize a brand and foster engagement. Kyle Byers, Semrush’s director of growth marketing, exemplified this by updating his network about the company reaching 100,000 paying customers. This approach can build trust and loyalty among followers, as it showcases the company’s growth and success, making the brand more relatable and approachable to its audience (Keyhole).

Embracing Unconventional Strategies

The digital landscape demands that brands move away from broad-stroke strategies and mass marketing. Today, personalization is at the forefront of brand growth. Content marketers must be willing to adopt unconventional approaches that resonate on a personal level with their audience. This might involve tailoring content to specific niche groups or leveraging user-generated content to foster a sense of community and authenticity (LinkedIn).

Impactful Content with Minor Investment

Content marketers often face the challenge of creating a major impact with minor investment. This requires creativity and strategic thinking. For instance, leveraging user-generated content or tapping into micro-influencer partnerships can amplify a brand’s message without significant spending. It is essential for decision-makers to recognize the efficacy of content marketing endeavors that may not necessarily follow conventional paths but can lead to substantial outcomes (LinkedIn).

Conclusion

In conclusion, content marketers seeking growth on LinkedIn must be willing to employ unconventional wisdom and innovative strategies. The integration of relevant hashtags and keywords, the use of visual content, the celebration of company milestones, and the adoption of personalized and cost-effective tactics are all critical components of a successful LinkedIn strategy. By embracing these approaches, content marketers can achieve greater visibility, engagement, and ultimately, business growth on the platform.

References

– “LinkedIn Hacks.” Single Grain, https://www.singlegrain.com/blog/ms/linkedin-hacks/.

– “LinkedIn Content Ideas.” Keyhole, https://keyhole.co/blog/linkedin-content-ideas/.

– “Unconventional Approaches to Content Marketing.” LinkedIn, https://www.linkedin.com/pulse/unleash-unconventional-maverick-marketers-manifesto-grivy-xlp9c.

– “5 Unconventional Ways to Work Smarter as a Content Marketer.” LinkedIn, https://www.linkedin.com/pulse/5-unconventional-ways-work-smarter-content-marketer-lukas-treu.