Filtered: only the updates that actually move the needle for B2B content teams. Curated weekly. No press release theater.
The expansion reaches brand-name searches for the first time, surfacing summaries above the official site. Schema and bottom-of-funnel pages need a structural review.
The first GEO platform to formalize a payment for cited sources. Threshold: 100,000 monthly citations to qualify. Quiet but significant.
Updated retrieval favors author-attributed pages with citations. If you’ve been writing anonymous “ultimate guides,” start putting a real byline at the top.
Sites with >1,000 templated landing pages saw the steepest drops. Pages with original opinions or first-party data held steady or gained.
Brand surface is back. Citation prominence now visibly favors named, verified domains. Verification queue is open via a new console.
Three pillars: citation rate, share-of-voice in AI answers, and click-through from cited sources. Comment period closes June 15.
The classic Bing SERP is being deprecated for default users. Copilot becomes the surface. Your Bing rankings are now Copilot rankings.
The new “first fold” is the AI snippet. Top-of-funnel content needs to be structured for AI extraction, not just human readers.
Authentic Reddit threads are climbing in both Google and AI engines. Generic “Reddit said X” listicles are getting de-prioritized.