What changed this week in search & AI

Adobe’s new AI-agent push is a clear sign that enterprise marketing is moving from copilots to autonomous execution. The company introduced AI agents to automate digital marketing and advertising strategies and unveiled CX Enterprise, an AI agent-based platform for customer engagement, sales, and loyalty. Adobe says its platform now powers

Adobe’s latest move shows how quickly marketing is shifting from AI assistance to AI-led execution. At its summit in Las Vegas, the company unveiled CX Enterprise, an AI agent-based platform for customer engagement, sales, and loyalty, and followed up with a Tuesday partnership announcement involving Dick’s Sporting Goods. Adobe says

Adobe’s latest move shows how quickly marketing is shifting from AI assistance to AI-led execution. At its summit in Las Vegas, the company unveiled CX Enterprise, an AI agent-based platform for customer engagement, sales, and loyalty, and followed up with a Tuesday partnership announcement involving Dick’s Sporting Goods. Adobe says

YouTube’s Creator Music policy change, AI-driven personalization, and zero-click search trends are forcing marketers to rethink how content is made and discovered. On 10 August 2026, YouTube’s paid Creator Music licences ended, while existing licences remain valid until the end of their term. That matters because it creates an immediate