Field notes on content engines
Tactics, frameworks, and the unvarnished truth about getting found on Google, Perplexity, ChatGPT, Claude, and whatever else comes next.
Your blog isn’t failing because you need more keywords – it’s failing because AI can’t trust it fast enough. Search is no longer a neat
SEO rankings alone are no longer enough – if your content isn’t built for LLMs, you’re invisible where buyers now ask questions. You’re not
SEO isn’t dying – your old content machine is. In 2026, you’re not just writing for Google anymore; you’re writing for AI Overviews, Perplexity,
Manual SEO isn’t your bottleneck anymore-manual everything is. You’re not losing because you lack ideas; you’re losing because research, optimization, publishing, and refreshes are
Your content is not losing because it is bad. It is losing because search has changed, and the old playbook is built for a
If your content ranks but still fails to earn citations, references, or zero-click visibility, you have an AEO problem, not just an SEO problem.
You don’t scale content by hiring more writers. You scale it by removing the bottleneck. That’s the part most CMOs still miss. Your problem
⇨ Most CMOs think AI will only speed up drafting. That’s too small. The real shift is that agents now handle research, ideation, briefs,
You’re not just trying to rank a page. You’re trying to shape demand, earn trust, and stay visible across Google, AI Overviews, and LLM
The content trilemma is breaking in U.S. B2B SaaS, tech, healthcare, manufacturing, and recruitment. In those markets, you’re expected to publish more, faster, and
