What does the latest content marketing research say about how brands should win attention now?
Sprout Social’s 2026 Influencer Marketing Report, released on Aug. 3, shows that influencer reach is increasingly disconnected from follower count. The report says 60% of Instagram Reels reach audiences where more than 70% of viewers are non-followers, while only 17% of consumers still use follower count to decide who to follow. It also found that […]